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Dealing with Consumer Uncertainty: Public Relat... 3540425292 Book Cover

Dealing with Consumer Uncertainty: Public Relat...

Edition Description

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked...

Edition Details
Format:Hardcover
Language:English
ISBN:3540425292
Format: Hardcover
Condition:
$
109.99
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