Dead Ahead: The Web Dilemma and the New Rules of Business

By Jon Samsel and Laurie Windham

This business strategy guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business. Chapters detail ways to understand and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1581150334
• ISBN13: 9781581150339
• Release Date: September 1999
• Publisher: Allworth Pr
• Length: 235 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.3" x 0.8" x 6.5"

Customer Reviews

5 Stars!

I must congratulate Ms. Windham on her excellent book "Dead Ahead". I think I must have read it more than three times by now. I am a consultant and my company is involved in web design and development. On many of my assignments, I relied on this book as a guide and many of her ideas have worked very well with my clients.

"Must" reading for web-based entrepreneurs.

Dead Ahead covers the 'new rules' of web-based commerce, from using existing businesses and strategies to succeed to establishing recognition and associations via the internet. Important chapters on investing in the right technology and conducting e-business make for important insights on the rules and atmosphere of the web.

A resource of wonderful information

Our company provides e-commerce and web presence solutions. We use "Dead Ahead: The Web Dilemma and the New Rules of Business" by Laurie Windham extensively to help us provide effective solutions for our clients.

This is a very useful book

I have found this book very useful in leading an agency team to develop a strategic plan for our website for Congress (sort of an extranet). Thanks to this book, we have a better chance of succeeding in getting our director to help us make the site the strategic enterprise it needs to be!

An insightful and well-written book on e-business strategy

I was drawn to this book after searching for ways to help my business survive the ever-changing Internet economy. Ms. Windham's book offers incredibly helpful advice and is full of examples on how to stay ahead of the competition. This was one of those books that was difficult to put down. A must read for anyone who wants to transform their company into a profitable e-business.