Daytime Television Programming

By Marilyn J. Matelski

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

• Format: Paperback
• Language: English
• ISBN: 1032621915
• ISBN13: 9781032621913
• Release Date: June 2025
• Publisher: Routledge
• Length: 90 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"