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Database Marketing: Strategy and Implementation
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Database Marketing 056602733X Book Cover

Database Marketing

By and
Edition Details
Format:Hardcover
Language:English
ISBN:056602733X
Format: Hardcover
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Database Marketing: Strategy and Implementation 0471623458 Book Cover

Database Marketing: Strategy and Implementation

By and
Edition Description

Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales...

Edition Details
Format:Hardcover
Language:English
ISBN:0471623458
Format: Hardcover
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