Previously published as Practical Data Quality for Digital Businesses by Garry Alexander. A practical methodology for measuring and improving data quality within a business enterprise. This revised edition that was developed over a number of years by placing data at the centre of driving transformational change. The reader will learn of the practical difficulties of dealing with constant change and the methods employed to identify and resolve data corruption resulting from system and process integration together with staff motivation. A non-prescriptive data governance framework is proposed with roles and responsibilities to promote data quality improvement initiatives that can be tailored to differing organisations.
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