Data Mining Solutions: Methods and Tools for Solving Real-World Problems

By Teresa Blaxton and Christopher Westphal

Cutting-edge data mining techniques and tools for solving your toughest analytical problems Data Mining Solutions In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to: * Discover patterns of insider trading in the stock market * Evaluate the utility of marketing campaigns * Analyze retail sales patterns across geographic regions * Identify money laundering operations * Target DNA sequences for pharmaceutical testing and development The book is accompanied by a CD-ROM that contains: * Demo and trial versions of numerous visual data mining tools * Active web-page links for each of the products profiled * GIF files corresponding to all book images

• Format: Paperback
• Language: English
• ISBN: 0471253847
• ISBN13: 9780471253846
• Release Date: July 1998
• Publisher: Wiley
• Length: 640 Pages
• Weight: 2.50 lbs.
• Dimensions: 10.1" x 1.5" x 7.5"

Customer Reviews

A good introduction to data mining

I think this is one of the best books on data mining. The book covers whole range of issues related to data mining and it makes the book in a way unique since you will find it extremely difficult to find another source that is as comprehensive as Data Mining Solutions. Although data mining is a quite complicated process, the book is easy to read. Authors maintain nice flow of ideas through out the book. Now the strong and weak things about the book will follow. Things I particularly liked in the book: · Excellent introduction to the topic. I have tried other sources on data mining and this book is by far the most comprehensive and easy to understand. · An extremely good blend of theory and practice. Authors seem to be very experienced in dealing with various data mining issues. Solutions and examples from telecommunications, fraud detection and other areas show how the theoretical background can be applied to real life problems. · Authors cover not only the processes of data preparation and analysis but also explain the ways of presenting the results which I think is crucial thing to one's success. · Authors try not to over-emphasize the power of various data mining techniques. You will find explanations of pros & cons for each of the techniques and suggestions on when to use them with the most success. · The book includes a good coverage of data mining tools (software) that will help you once you decide to apply data mining techniques to real world problems. Things that you might miss: · Sometimes figures lack description so it takes some time to understand what authors have meant. · Sometimes you might want deeper description of topics covered. Overall, I think this is a really good book on data mining, especially for newcomers. The book gives a broad understanding of various data mining areas and it definitely can serve as a good starting point for gaining more benefit out of the existing databases in your business. I give five stars out of five.

A practical resource to read before you start data mining.

Data mining is an important segment of computer science that is growing in popularity. It is also diverging into many different branches. As a developer of shareware that targets quantitative data mining solutions, I purchased this book to improve my understanding of the full data mining market. This book helped me understand where our software fits into the bigger picture and more importantly the detail in the book has provided us with some worthwhile new ways to improve our software. Additionally, it is the only book available that covers the spectrum of visual data mining methods and systems.For the ordinary person, a book such as this is a good place to start data mining. To achieve anything useful with data mining, you first need to get an idea of what you are trying to achieve and how you are going to achieve it. Without this background knowledge you are more than likely going to waste a lot of valuable time and quite a lot of money on the expensive tools that service the market.Data Mining Solutions will help you get on the right path as it has a good blend of academic detail, software overviews and most importantly it gives practical details as to why you might want to use data mining in the first place. There are also some quite interesting insights into issues like fraud, which add some drama to the computer-related discussions.The usual approach taken in computing is to first purchase the product and then learn the science. For data mining, this purchase should be preceded by some practical background reading from a resource such as this. I highly recommend this book as a place to start your voyages of data mining discovery.

Innovative practical guide to visual data mining methods

This practical guide to visual data mining strategies for networks, hierarchies, temporal data, and landscapes is the best I have seen. The realistic examples from financial fraud detection, telecommunications network analysis, retail sales, bio-informatics, etc. reveal the remarkable power of these novel techniques. The authors guide readers through the process of data preparation, analysis, and discovery with numerous figures from many of the rapidly emerging commercial systems. If you have important data that you must understand, you'll benefit from this book.