Data Mining for the Masses, Second Edition: with implementations in RapidMiner and R

by Dr. Matthew North and Matthew North

We live in a world that generates tremendous amounts of data-more than ever before. In business, and in our personal lives, we use smartphones and tablets, web sites and watches; with dozens of apps and interfaces to shop, learn, entertain and inform. Businesses increasingly use technology to interact with consumers to provide marketing, customer service, product information and more. All of this technological activity generates data-data that can...

• Format: Paperback
• Language: English
• ISBN: 1523321431
• ISBN13: 9781523321438
• Release Date: January 2016
• Publisher: CreateSpace Independent Publishing Platform
• Length: 312 Pages
• Weight: 0.45 lbs.
• Dimensions: 11.0" x 0.7" x 8.5"