

Revised

Revised

Revised

A balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management...

Now in a completely updated and revised Fourth Edition, this book emphasizes the core data management skills needed to succeed in the early 21st-century business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data modelling...