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Wanted: Expert Data Modeling and SQL Skills... Inquire Within. Data modeling and SQL--these are the data management skills that are in demand in today's job market. That's why Richard Watson's Fifth Edition of Data Management: Databases and Organizations offers in-depth, fully... Read Full Overview

Now in a completely updated and revised Fourth Edition, this highly readable book emphasizes the core data management skills needed to succeed in today's business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data... Read Full Overview

Twice recognized as one of the top ten most productive MIS researchers, Watson provides a balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical... Read Full Overview

Now in a completely updated and revised Fourth Edition, this book emphasizes the core data management skills needed to succeed in the early 21st-century business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data modelling... Read Full Overview

A balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management... Read Full Overview