Data Engineering for Data-Driven Marketing

By: Balusamy, Balamurugan

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.

• Format: Hardcover
• Language: English
• ISBN: 1836623275
• ISBN13: 9781836623274
• Release Date: March 2025
• Publisher: Emerald Publishing Limited
• Length: 258 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"