Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

Book Overview

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of...

• Format: Hardcover
• Language: English
• ISBN: 0470504544
• ISBN13: 9780470504543
• Release Date: February 2010
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.1" x 6.4" x 9.2"