Data-Driven Marketing Leadership in the Digital Economy

By: Kalinina, Elena

The book presents competency frameworks for leadership in data-intensive markets. It focuses on analytical literacy, organizational transformation, privacy governance, and strategic decision-making processes required to navigate the digital economy effectively.

• Format: Paperback
• Language: English
• ISBN: 6209607012
• ISBN13: 9786209607011
• Release Date: March 2026
• Publisher: LAP Lambert Academic Publishing
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"