Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

• Format: Paperback
• Language: English
• ISBN: 0367697645
• ISBN13: 9780367697648
• Release Date: August 2020
• Publisher: Auerbach Publications
• Length: 182 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"