Dangerous Hoops: A Forensic Marketing Action Adventure

By D. Larry Crumbley, Fred H. Campbell, Thomas J. Karam

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

• Format: Paperback
• Language: English
• ISBN: 0807139114
• ISBN13: 9780807139110
• Release Date: August 2011
• Publisher: LSU Press
• Length: 248 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"