Danger and Opportunity: Bridging Cultural Diversity for Competitive Advantage

By Caroline Yang and Lionel Laroche

Book Overview

This book shows how to manage cultural diversity to gain competitive advantage. With practical solutions that can be implemented at individual or organizational levels, it prepares readers to solve problems that arise from cultural difference.

• Format: Paperback
• Language: English
• ISBN: 0415658063
• ISBN13: 9780415658065
• Release Date: February 2014
• Publisher: Routledge
• Length: 304 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"