Daddy Says No
A refreshingly honest guide to emotional intelligence, self-control, and navigating life without pretending you've got it all together
What if personal growth wasn't about becoming perfect-but about becoming aware?
In a world obsessed with positivity, optimisation, and curated success, Daddy Says No offers something rare: truth. Messy, funny, occasionally hypocritical truth.
Written by Benji Coetzee, this book is a sharp, self-aware exploration of emotions, behaviour, mindset, and decision-making-from someone who understands the theory and regularly trips over it herself.
This is self-help without the pedestal.
Instead of preaching discipline from a mountaintop, Daddy Says No walks beside you through real life: failed boundaries, emotional triggers, uncomfortable patterns, and the quiet moments where growth actually happens.
You'll learn how to:
Understand and manage emotional triggers (even when they catch you off guard)
Break unhelpful habits without turning self-improvement into self-punishment
Think more clearly under pressure and make better decisions
Let go of perfectionism and build a healthier, more resilient mindset
Use humour, awareness, and honesty as tools for lasting change
Inside, you'll find:
Practical emotional intelligence tools you can actually use
Relatable stories of failure, growth, and personal contradiction
Insightful reflections on beliefs, behaviour, and self-sabotage
Witty, human observations on why "knowing better" doesn't always mean "doing better"
This book is for anyone who:
Is tired of toxic positivity and one-size-fits-all advice
Wants real self-development, not motivational fluff
Struggles with emotions, boundaries, discipline, or self-doubt
Believes growth should include humour, humility, and self-compassion
Daddy Says No doesn't promise to fix you-because you're not broken.
It helps you understand yourself better, react smarter, and live with more intention... while laughing at your own contradictions along the way.
If you're ready for self-help that feels human, honest, and quietly powerful. Not an easy read, but with patience and consideration to digest the content - this book is for you.