Cybertalk That Sells

by Jaime Murphy, Herschell Gordon Lewis, Jamie Murphy

This is the ultimate reference for readers w ho need instant access to the key words, phrases, and basic strategies that will increase the persuasive power and appea l of their sales messages on the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0809229234
• ISBN13: 9780809229239
• Release Date: June 1998
• Publisher: McGraw-Hill Companies
• Length: 133 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 8.8" x 8.5"

Customer Reviews

Two years old and still a classic

Must admit I was hesitant after seeing the previous two reviews, but am a happy camper now. This is my bible for crafting emails and editing Web sites. And it's a great gift for friends just getting into e-marketing.Although two years old, the concepts haven't changed and the examples still apply.

A Fresh Approach For Creative Online Writing!

     Remember the old saying, a picture is worth a thousand words? How true it is. A good picture or graphic image can speak volumes. They can add a lot of appeal, class, and convey meaning through any Website. Words can be used to make an impact as well. In the business of online marketing the selection and use of good words, grammar, and sentence structure can result in a more fruitful online presence. Herschell Gordon Lewis and Jamie Murphy have written Cybertalk that Sells to provide us with some dynamic insight into how we can communicate more powerfully and successfully online.     Lewis and Murphy offer readers the instruction they need to craft their own domain names, e-mail, sales messages, and other forms of online communication. For instance, readers have at their fingertips lists of high profile words and phrases intended to add a punch to any marketing experience. Short on time? Simply lift them from the pages of this book, add a twist or two, and throw in some extra words to put together the right combination to suit your needs. The authors guide readers through illustrations that will produce results. After a short while readers should be able to develop their own lists of key words and jargon!     The use of banners has made an impact on the way people do business online as well. Not everyone though, including myself, is happy about the use of banners. The reasons are many. They can be the cause of many headaches and much concern at times. Nonetheless, many people do use them. They find their way onto Websites and Web pages daily. Brief but helpful advice on the effective design and use of banners is welcome news for those who cannot make a living without them.     The authors provide a fresh approach to learning creative writing for effective online use. They take readers by the hand and walk them through many of the situations they will face online today. Readers will be comfortable with the down-to-earth writing style and design of this book. They will find it very easy to read, understand, and put to use. This is an absolutely awesome and amazing attention-getting, blockbustering marketing resource guide that will generate huge, incredible, and dynamite results. Put this bold, powerful, and tremendous book to sizzling, smashing, and gut-wrenching use today!

Fantastic primer on Internet Marketing

When someone says they're confused about Internet Marketing, I tell them no problem, just read "CyberTalk that Sells."

An interesting introduction to the Internet

Although I enjoyed the "cyber-jargon," the Internet history and basic primer on the World Wide Web and e-mail was my favorite part.