Cyberstrategy: Business Strategy for Extranets, Intranets and the Internet

By Matthew Bickerton, Pauline Bickerton, Kate Simpson-Holley

This book follows Bickerton's successful Cybermarketing which advised marketing managers on how to create a site and start using the net to sell products and services. The new book offers advice at... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750642033
• ISBN13: 9780750642033
• Release Date: July 1999
• Publisher: Butterworth-Heinemann
• Length: 256 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.3" x 6.0" x 9.1"

Customer Reviews

Make Sure You Read This One!

If you're looking for a book that uses a non-technical approach to address really difficult issues, this is one you must read. Anyone that is starting a new project or contemplating a major update should look at these lessons carefully.

Very well layed out book

I read this book and believe it is very useful in providing a review of the strategies and application of Electronic Commerce and the Internet phenomen into the modern business environment.It also analyses the benefits of Intranets and Extranets. There are some very good tables and diagrams which summarise information neatly. Definitely worth reading for any business person or student of business.