Cyberwriting: How to Promote Your Product or Service Online (Without Being Flamed)

by Joseph G. Vitale and Joe Vitale

Book Overview

The online world is heavily dependent on "good writing"--and the more powerful your writing skills, the better chance you have for business success in cyberspace. "CyberWriting" provides you with... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814479189
• ISBN13: 9780814479186
• Release Date: January 1996
• Publisher: Amacom
• Length: 192 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"

Customer Reviews

Joe Vitale hits the nail on the head!

Emotional writing works on the web. This easy to understand book clearly identifies and persuades the reader to use language that will really get someone to contact you, buy your product, or try your service.Sure, many in the advertising game will disagree with Joe. They'll tell you it's image, image, image that works. Bull! The stuff in Joe's book really works and anyone involved in direct mail, or internet marketing should take the time to read this book with an open mind.

This book changed my dreams. At night, I dream business now.

That night I dreamt about marketing. About the big internet. I swam in a sea of marketing ideas. I felt fine and save. The future was wide and open.

You have to get this book!

Add this book to your online tool chest, and place it within easy reach. Cyber Writing is essential reading for all those who are serious about promoting their products or services on the Internet. Vitale packs this book with step-by-step strategies for writing E-Sales letters, Net-Advertorials and CyberAds without being flamed. If one could choose two main points from this book they would have to be: 1. Write in Kindness 2. Write. Rewrite. Rewrite. Rewrite! "Write in Kindness" because your words online can be easily misinterpreted and they can be read my thousands in a matter of hours. Pay attention to the words you choose and the tone of your writing. "Write. Rewrite. Rewrite. Rewrite!" because you want to take care with what you write and how you write it. Make it active, specific and exciting. Rewrite it until your message jumps out of the computer monitor, grabs the reader by the collar and shouts, "you know you want to buy me!" You will get the most out of this book if you sit down and go through the exercises that Vitale outlines for you. It will get you to think actively about how to distinguish your business from others and make your Cyber Writing compelling! You have to get this book

Wow! If I had this book a year ago I could have saved hours!

Joe Vitale, a recognized expert in marketing and writing sales copy has done his best work ever! Cyberwriting takes Joe's incredible research of what makes humans buy, (He has studied the masters from P.T. Barnum to the present) and put it into a power packed book that hits the target dead center in the cyber-now. A good fiction work is often described as an "I can't put it down." Cyberwriting made me stop after every couple of pages and run to my idea notebook to scribble breakthrough ideas for marketing my books, tapes, and seminars on line, then back to the book for more! Thank you Joe for a practical masterpiece! Rick Butts/Adventure Seminars http://www.butts.com