Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

By Michael W. Lowenstein

Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life:... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1606498967
• ISBN13: 9781606498965
• Release Date: January 2014
• Publisher: Business Expert Press
• Length: 154 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"