Customer Value Generation in Banking: The Zurich Model of Customer-Centricity

By Bernhard Koye, Axel Liebetrau, Stefanie Auge-Dickhut

Book Overview

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

• Format: Hardcover
• Language: English
• ISBN: 3319199374
• ISBN13: 9783319199375
• Release Date: July 2015
• Publisher: Springer
• Length: 195 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"