Customer Value-Centered Management: Understanding and Leveraging Value-To-Value, Pricing, Big Data, and Controlling

By Andreas Krämer, Thomas Burgartz, Christina Muzzu

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

• Format: Hardcover
• Language: English
• ISBN: 3031904966
• ISBN13: 9783031904967
• Release Date: July 2025
• Publisher: Springer
• Length: 348 Pages
• Weight: 1.53 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"