Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS

By Evgenia Mkrtychian

In the bustling world of SaaS, where customer expectations are constantly evolving and the quest for loyalty is relentless, Customer Success Playbook: Your Guide to Winning Customer Loyalty in the SaaS emerges as a beacon of guidance and strategy. This book is specifically tailored for executives, leaders, and professionals in subscription-based SaaS companies at early stage or more established companies, undergoing rapid growth. It is a valuable resource for anyone looking to establish or enhance their CS structures and strategies. Whether you are new to the SaaS industry or a seasoned professional, the insights shared in this book can be applied across various industries to elevate your approach to CS in the SaaS industry.

Key Benefits for Readers:

Unlock the power of CS in the SaaS industry for enhanced growth of your organizationAdopt a forward-thinking CS stance that prioritizes comprehension, alignment with product offerings, and measurable outcomesGain from authentic case studies and actionable strategies that foster long-lasting relationshipsDelve into a people-first strategy to overcome the unique obstacles CS teams face in delivering standout customer service

About the author:

Evgenia Mkrtychian is an award-winning Chief Customer Success Officer, entrepreneur and martech expert possessing more than ten years of experience at the nexus of business and Customer Success. Her career trajectory underscores a deep-seated dedication to cultivating enduring relationships, enhancing customer loyalty, and propelling organizational expansion.

• Format: Paperback
• Language: English
• ISBN: B0D2QKX161
• ISBN13: 9798218409111
• Release Date: April 2024
• Publisher: R. R. Bowker
• Length: 292 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"