Customer Service Marketing: Managing the Customer Experience

By Edwin N Torres and Tingting Zhang

This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.

• Format: Paperback
• Language: English
• ISBN: 0367208938
• ISBN13: 9780367208936
• Release Date: December 2022
• Publisher: Routledge
• Length: 278 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"