Customer Sense: How the 5 Senses Influence Buying Behavior

By Aradhna Krishna

Book Overview

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

• Format: Hardcover
• Language: English
• ISBN: 023034173X
• ISBN13: 9780230341739
• Release Date: March 2013
• Publisher: Palgrave MacMillan
• Length: 185 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"