Customer Satisfaction and Word-of-Mouth Behavior: An Experimental Study

By Juhani Kuokkanen

To how many people customers usually tell about their satisfying or dissatisfying consumption experiences? Is it so that dissatisfied customers are far more active in word-of-mouth than satisfied... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 383830456X
• ISBN13: 9783838304564
• Release Date: May 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 192 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"