Customer Relationship Management: Emerging Concepts, Tools, and Applications

by Jagdish N. Sheth and G Shainesh JAGDISH N Sheth, Parvatiyar Atul

Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070435049
• ISBN13: 9780070435049
• Release Date: January 2000
• Publisher: TATA McGraw-Hill Publishing Company
• Length: 544 Pages