Customer Relationship Management

By Neil Russell-Jones

Drawing extensively on case studies, this is a practical manual that examines trends and best practice in the application of the concept and principles of customer relationship management (CRM) in a... This description may be from another edition of this product.

• Format: Paperback
• ISBN: 0852976097
• ISBN13: 9780852976098
• Release Date: January 1
• Publisher: Financial World Publishing
• Weight: 1.10 lbs.