Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation

By Federico Rajola

Book Overview

Introduction.- 1. IT is Business: Some Emerging Reflections an IT Governance of CTM Projects.- 2. The Theoretical Framework of CRM.- 3. CRM Project Organization in the Financial Industry.- 4. CRM 2-0 in the Financial Industry.- 5. The Organization of Data Warehouse Activities.- 6. Organization of Knowledge Discovery and Customer Insight Activities.- 7. Data Mining Techniques.- 8. The Evolution of Customer Relationship and Customer Value.- 9. Main Benefits and Organizational Impacts of CRM within the Bank.- 10. Data Mining Systems supporting the Marketing Functions: The Experience of Banca Monte dei Pachi di Siena.- 11. Conclusion.

• Format: Paperback
• Language: English
• ISBN: 3642435645
• ISBN13: 9783642435645
• Release Date: June 2015
• Publisher: Springer
• Length: 181 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"