Customer Relationship Management in the Airline Industry

By Volker Schmid

Seminar paper from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of Teesside (Teesside Business School), course: Customer Relationship Management, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

• Format: Paperback
• Language: English
• ISBN: 3640914481
• ISBN13: 9783640914487
• Release Date: December 2011
• Publisher: Grin Verlag
• Length: 20 Pages
• Weight: 0.08 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"