Customer Relationship Management: How to Turn a Good Business Into a Great One!

By Graham Roberts-Phelps

The role of Customer Relationship Management (CRM) is to ensure that each first time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business. This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organization.

• Format: Paperback
• Language: English
• ISBN: 185418119X
• ISBN13: 9781854181190
• Release Date: February 2001
• Publisher: Thorogood
• Length: 230 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.6" x 5.6" x 8.4"