Customer Relationship Management Fundamentals

By Rexcel Lagare

Building and maintaining strong relationships with customers has become a cornerstone of business success. Effective customer relationship management (CRM) helps organizations enhance loyalty, satisfaction, and profitability. Customer Relationship Management Fundamentals provides an introduction to CRM concepts, systems, and applications. The book discusses data-driven marketing, customer segmentation, and relationship-building strategies across multiple channels. It also explores the role of digital tools and artificial intelligence in personalizing customer experiences. Blending theory with practical insights, it offers readers a comprehensive understanding of how CRM supports long-term value creation and customer-centric business models.

• Format: Paperback
• Language: English
• ISBN: 1779568789
• ISBN13: 9781779568786
• Release Date: March 2026
• Publisher: Toronto Academic Press
• Length: 498 Pages