Customer relationship management (CRM) In SMEs

By Ehsan Abedyan

In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659343323
• ISBN13: 9783659343322
• Release Date: February 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"