Customer Relationship Management: Concepts, Applications and Technologies

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Customer Relationship Management: Concepts, App...

By Stan Maklan, Daniel Prior, Francis Buttle

Edition Description

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Edition Details

Format:Paperback

Language:English

ISBN:1032247444

Format: Paperback

Condition:

94.99

Quantity:

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Customer Relationship Management: Concepts, App...

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