Customer Relationship Management

By William Wagner and Michael Zubey

Customer Relationship Management (CRM) is a growing area for businesses around the world. Despite the many difficulties in implementing these complex systems, the benefits of CRM are well-documented,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1423900847
• ISBN13: 9781423900849
• Release Date: November 2006
• Publisher: Course Technology
• Length: 216 Pages
• Weight: 0.74 lbs.
• Dimensions: 9.5" x 0.5" x 7.5"