Customer Relationship Management: A Global Approach

By Samit Chakravorti

Book Overview

A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.

• Format: Paperback
• Language: English
• ISBN: 1529767415
• ISBN13: 9781529767414
• Release Date: March 2023
• Publisher: Sage Publications Ltd
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"