Customer Relationship Management: Concept, Strategy, and Tools

By Werner Reinartz and V. Kumar

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3662585545
• ISBN13: 9783662585542
• Release Date: January 2019
• Publisher: Springer
• Length: 411 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.8" x 8.3" x 9.9"