Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships

By Richard A. Buckingham

A business expert presents a process to identify, create, and maintain a relationship with a client using his 12 Lifetime Tools. Aspiring new sales people and seasoned CEOs alike will find his... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0938721828
• ISBN13: 9780938721826
• Release Date: January 2001
• Publisher: Kiplinger Books
• Length: 300 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.8" x 1.3" x 6.5"

Customer Reviews

Super Serve Clients

Many common sense pieces of advice, nicely organized and clearly spelled out. A great refresher for anyone with experience and excellent primer for those entering any service industry. He reminds us all that its easier, smarter, and more rewarding to keep a client happy than it is to pound the pavement to find a new one. I was suprised and chagrined to realize that some of tips were techniques I knew but had over time forgotten to practice. Highly recommend this book.

An absolute "must" for any businessperson

Customer Once, Client Forever: 12 Tools For Building Lifetime Business Relationships by Richard Buckingham (president of GoalStar Business Strategies working with Fortune 100 companies) is an upbeat business self-help book about how to turn one's customers into clients for life. Filled with concise, economically worded lessons and questions to ponder, each chapter offers a wealth of sound advice on such topics as continually improving oneself, gaining client feedback, and converting good clients into lifetime clients. Customer Once, Client Forever is an absolute "must" for any businessperson from cafe owners to marketing corporations who solicits and depends upon repeat customers!

Detail guideline for sales or customer service

This book presenting the ideas of how to become a successful sales or customer service. Those ideas are very practicable and useful. From preparation to follow-up, that book providing lots of ideas to let you turn your customer to lifetime client. There are lots of personal and real life examples to elaborate the ideas. How to superserve your customer? How to build lifetime rapport? All these questions can be answered after reading that book.I can sure everyone can become a successful sales or customer services after reading that book. And author always remind us - TAKE ACTION!!!So, take action now. Buy and keep one!

Read this book or lose business to someone who has

This book shows how to win Lifetime Clients in an easy to read and digest format. I have bought and read many business books but this is one of the top ones of all time. People who don't read this book and practice its principles will surely lose business to anyone who has! I run a small computer company and purchased a copy for each of my 40 employees and some copies for my best clients.

A must read if you are in the sales/customer service game.

This book really brought out the elements of making a customer a lifetime business partner. Richard Buckingham did a great job on breaking down the steps you need to follow when building a lifetime client. The steps are every easy to follow and with every step he has a true story to share with his readers on how each step works. He also has great tools for salespeople to stay on top of their customer list and become the trusted advisors to the customer. I really enjoyed this book and I think anyone in sales or customer service should read this book.