Customer Loyalty Programmes and Clubs

By Stephan A. Butscher

Book Overview

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138248614
• ISBN13: 9781138248618
• Release Date: December 2016
• Publisher: Routledge
• Length: 222 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.5" x 6.8" x 9.7"