Customer Loyalty Program: Tourist Destination and Bonus Card System

by Timo Kühnle

Bachelor Thesis from the year 2004 in the subject Tourism - Miscellaneous, grade: 1,0 (A), Stralsund University of Applied Sciences, language: English, abstract: The questions this thesis is trying to answer are * Can a bonus card system help to make the tourists loyal to a destination and turn one-time visitors into frequent repeaters? * What is the difference to the already existing tourist cards offered by many destinations already? * Can such...

• Format: Paperback
• Language: English
• ISBN: 3638851702
• ISBN13: 9783638851701
• Release Date: November 2007
• Publisher: Grin Verlag
• Length: 126 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"