Customer Loyalty: A Guide for Time Travelers

By Sionade Robinson and Lyn Etherington

Book Overview

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

• Format: Paperback
• Language: English
• ISBN: 1349546437
• ISBN13: 9781349546435
• Release Date: November 2005
• Publisher: Palgrave MacMillan
• Length: 174 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"