Customer in the Boardroom?: Crafting Customer-Based Business Strategy

By Rama Bijapurkar

Is the Customer In Your Boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 8132106350
• ISBN13: 9788132106357
• Release Date: April 2012
• Publisher: Sage Publications Pvt. Ltd
• Length: 256 Pages
• Weight: 1.31 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"