Customer Experiences affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience using Structural Equation Modeling

By Daniel Gurski

The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3954891182
• ISBN13: 9783954891184
• Release Date: September 2013
• Publisher: Anchor Academic Publishing
• Length: 66 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"