Customer Experience: What, How and Why Now Volume 1

by Don Peppers

Book Overview

When it comes to customer experience, Don Peppers is one of the world's most respected authorities. Over the last twenty years he and co-author Martha Rogers have written a series of best-selling books on the subject, collectively selling over a million copies in 18 languages. Businessweek Magazine called one of their books "the bible of the new marketing," Accenture listed Don among the "Top 100 Business Intellectuals," and The Times of London listed...

• Format: Paperback
• Language: English
• ISBN: 1483560155
• ISBN13: 9781483560151
• Release Date: April 2016
• Publisher: Bookbaby
• Length: 250 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"