Customer Experience in Modern Marketing

By James Seligman

A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1291057463
• ISBN13: 9781291057461
• Release Date: September 2012
• Publisher: Lulu.com
• Length: 170 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.4" x 8.3" x 11.7"