Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape

By Mel Hughes, Dr Stanton Sloane, DR Phillips

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.

They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

• Format: Hardcover
• Language: English
• ISBN: 1665754893
• ISBN13: 9781665754897
• Release Date: March 2024
• Publisher: Archway Publishing
• Length: 242 Pages
• Weight: 2.31 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"