Customer Experience as a strategic differentiator

By Adri Drotskie

Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 384439656X
• ISBN13: 9783844396560
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 340 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"