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Business & Investing Books > Marketing & Sales Books > Customer Equity: Building and Managing Relationships As Valuable Assets
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Customer Equity: Building and Managing Relation... 0875847641 Book Cover

Customer Equity: Building and Managing Relation...

By , ,
Edition Description

Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building...

Edition Details
Format:Hardcover
Language:English
ISBN:0875847641
Format: Hardcover
Condition:
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