Customer Clubs and Loyalty Programmes: A Practical Guide

By Stephan A. Butscher

One of the most effective protections against competition is long-term customer loyalty. This book presents a step-by-step guide which argues that the key to customer loyalty lies in the right mix of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0566080249
• ISBN13: 9780566080241
• Release Date: January 1998
• Publisher: Gower Pub Co
• Length: 267 Pages
• Weight: 1.40 lbs.
• Dimensions: 10.0" x 0.8" x 6.5"