Customer Churn Reduction and Retention for Telecoms: Models for All Marketers

by Arthur Middleton Hughes

Book Overview

For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as Creative Destruction are being... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1933199083
• ISBN13: 9781933199085
• Release Date: October 2007
• Publisher: Racom Communication
• Length: 281 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.3" x 9.0"